BlackBerry For Life

This is one of the current ads in a campaign from Research in Motion for the BlackBerry device.

I thought it would be interesting to comment on, as the device is being shown as a "personal" tool that connects you with all that is important in your life. The BlackBerry device gained popularity as a corporate tool, providing easy email, and later, web access to members of the corporate world, finding internet applications like email becoming an integral part of doing business.

To me, I see this advertisement demonstrating a part of the transformation new media have pushed forward in our society. The BlackBerry, being such a capable tool, allows you more time to enjoy your personal life, also providing a new way to connect to others in your personal life as well.

As a device like the BlackBerry fills our needs outside of work, is it possible we could see a blurring of definition between work and personal lives?